Zeal

Because Zeal's mission is to bring people together for IRL experiences, we constructed a brand symbol that combines the familiar "points of interest" symbol with the letter Z. 

Our aim was to create a mark that would reflect Zeal's commitment to fostering supportive communities, while evoking a sense of friendliness and joy. The custom wordmark was meticulously designed to mesh well with the symbol and communicate a welcoming and approachable feel.

As with most branding assignments, we crafted a visual brand guide that helps our client keep the logo looking good in any situation.