1

TIGI - UNILEVER

More Than Meets the Eye
3
4
7
8
6
2

This fashion-forward haircare brand wanted to tell stories of authentic, life-changing transformations to drive awareness of new product innovations. Their target audience was both the end users and the network of exclusive hair care professionals that distributes their products.

5

The campaign was “You Can Always Start Over”, and it leveraged the metaphor of a hair makeover as a backdrop for a series of real-life tales of transformation. From a high-achieving executive to an ever-resilient refugee and trans-activist, we were honored to tell these stories.